segunda-feira, 29 de março de 2010
TEc "Devolving Volvo" Chinese maker Geely snaps up a premium Swedish brand
The growing size and attractiveness of the Chinese car-market have put the final seal on Volvo's getting sold to Geely.
What a fast changing world that sees a small privately owned Chinese maker gobble up an established Western household brand-name.
Its reputation having been built around sturdy, reliable, quality cars whose main hallmark remains longevity.Exactly the opposite of what shoddy Chinese goods stood for until a few years ago.
The price paid by Geely nearly looks like peanuts when set against Volvo's overall perceived robustness and premium-brand image no less.Despite it having become a permanently loss-making brand under Ford.
Is it about volumes then?
If so, entering China's market is a promise waiting to be fulfilled.There is every reason to believe Volvo will see its financial fortunes turnaround before long by selling more cars where demand and pent-up demand exist.
As for intellectual property rights sooner rather than later improved competitively priced Geely and other Chinese cars may hit high street in Europe's cities.
What a fast changing world that sees a small privately owned Chinese maker gobble up an established Western household brand-name.
Its reputation having been built around sturdy, reliable, quality cars whose main hallmark remains longevity.Exactly the opposite of what shoddy Chinese goods stood for until a few years ago.
The price paid by Geely nearly looks like peanuts when set against Volvo's overall perceived robustness and premium-brand image no less.Despite it having become a permanently loss-making brand under Ford.
Is it about volumes then?
If so, entering China's market is a promise waiting to be fulfilled.There is every reason to believe Volvo will see its financial fortunes turnaround before long by selling more cars where demand and pent-up demand exist.
As for intellectual property rights sooner rather than later improved competitively priced Geely and other Chinese cars may hit high street in Europe's cities.
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